An illustrated map of my new home town of Devizes for InDevizes, the directory of Independent shops, eateries & drinkeries, artists & artisans. The website already had a good online map, so this was a way to transfer that information into more of an illustration whilst keeping it usable.
The map needed to work as an attractive illustration by itself as well as part of a colour coded directory available as a download and a printed map to be picked up from the independent retailer network.
The branding for InDevizes has a very bright and cheerful colour palette, so the landmarks worked best with more of a subtle tone, and the brighter colours could then be used to show off the various zones of the town for the directory.
Art direction by Ida McConnell at JacksonMcConnell.
